Friday, 4 May 2012

1 What is Google Penguin Update?

Penguin is an improve version of Panda Update to the Google algorithm which was released on the 24th of April 2012, with the mission to demolish those websites which are over-optimized with webspam techniques. To bring traffic to the website, a few sites use tactics that don’t give benefits to users, as they are taking a shortcut which makes their site rank higher then its expectation. According to Google Engineer Matt Cutts

Google Penguin update will not affect those blogs/websites which are using pure SEO as they heavily depends on their content and according to Google content is the king. This update will completely change the way of searching it will not only give better search results but also give a boost to high quality blogs/websites by ranking them high in SERP (Search Engine Results).

How to Discover, Was I Hit by Penguin:

It’s easy to discover, just search some of your popular keywords in Google and check whether your site is getting the same rank that it use to get previously if it is getting the same ranking then we you have survive the first wave.  Now quickly look at your website statistics and check how much visitors is referred by Google. If you saw a major traffic drop down then compare your old stats with your current stats if so, then you are unlikely hit by a Penguin Update. But if you saw a rise in your traffic then Penguins is being cute to you so don’t worry. Saw no change? Then you are safe it has no impact on your website.

Factors which can Hit Your Blog/Websites with Penguin Update:

Comment Spamming – It’s time to say good bye to it:
It’s been an old trend to build backlinks by commenting on high page rank websites but as the technology is getting advance we need to elaborate our self. It is the time that we stop comment spamming this not only irritates a blog owner but now it can also affect your site ranking. Most users only post a comment for the sake of getting a BackLink they use automation commenting which are over stuffed with keywords and links which makes it simple for Google to identify this, and penalize these sites which are using such spam techniques.

Overflowed Same Keywords – Killing SEO:

Keywords are the most essential part of SEO (Search Engine Optimization) it allows users to get the relevant content with the help of search engines. But most of the users are using it as a source of getting traffic by using blackhat techniques. They use the same keywords in every line of there article which makes Google to suspect why they are repeating same keywords again and again hence they penalty them.

Duplicate Content - Another Wrong Habit:

I can’t understand why people copy others hard work, we have witnessed it million times. Copying content is considered as a crime, if we copy others posts then we will be considered as a content thief. I don’t know why people are continuing the same trend of copying, its time that we come out from the shell and instead of copying we should concentrate on building our own unique content. After the Google Penguin update, it is almost impossible to attain high rank in SERP by copying contents. So its better to concentrate on building our own unique content If we still continue to repeat copyright violation then our blog may face detention in form of getting banned from SERP (Search Engine Results)

What happen to PANDA – Is he no more :

Google panda is alive so content thief’s should not feel any joy as now they have to survive the two deadly animals (Not really) who are ready to devastate the entire spammed world of internet. Few weeks ago, Google officially confirmed that they released an update to its Panda 3.5 algorithm on April 19 2012. So it means Panda will fight against low quality pages while Penguin will target spam content.

Google Penguin Update: How You Can Survive?

Webmasters and Bloggers have not even finished wiping their tears because of the recent Google Panda effect, I guess now it is time for them to buy two hand kerchiefs. Google has introduced another new update for so-called better search results and they named it as “Penguin”. I guess only Google can make me hate/love these animals without knowing much about them. Google Penguin update targeted at webspam. They have clearly mentioned that the change will decrease rankings for sites that violates Google’s existing quality guidelines. We have elaborated some existing guidelines and other essentials tips to survive Google Penguin update. You can see them below and if you have any issues, feel free to comment using the comment form below the article.

1. Avoid Hidden Text or Hidden Links on your Blog

Ok, to make it more simple, if you present text, link or any information to search engines differently than to visitors, then they are called as Hidden Text or Hidden Link. That is a bad practice and your site could be easily penalized for that. Normally people use CSS to make them as small as possible. Some even make the font size smaller directly. Things You Should Avoid: * Using white text on a white background. * Including text behind an image * Using CSS to hide text * Setting the font size to 0

2. Use Good Keyword Density On Your Blog Posts

If you want to write SEO Rich Posts then you need to concentrate on your Keyword Density. If it is not proper then you’ll end up messing your entire blog post.

3. Avoid Keyword Stuffing/Cloaking/Spamming

Keyword Stuffing is another unethical SEO practice done by some webmasters using keywords. They use more than enough keywords inside the post to get more exposure in search engines, but actually they won’t. Search engines like Google can easily identify such practices and thus resulting in penalization. Even you might have accidentally used more keywords inside your blog post, so it is better to proofread them before publishing. You can refer the above tip (#2) about Keyword Density, maintain that to keep your post clean. Also don’t use irrelevant keywords inside your post. The keywords you mention should be related to your blog post in one way or another.

4. Don’t send automated queries to Google

You should not send automated queries to any search engine. People normally use some sort of software to automate such queries thinking that it will result in Good SEO.

5. Avoid Duplicate Content: Multiple pages, Subdomains, or domains

If you want to prevent your blog from becoming a scrapper site then you should avoid duplicate content. What Could Also Be Duplicate Content * Discussion forums that can generate both regular and stripped-down pages targeted at mobile devices. * Store items shown or linked via multiple distinct URLs. * Printer-only versions of web pages To avoid these issues you can indicate your preferred URL to Google by Canonicalization. You can also minimize similar content and use 301 redirects to avoid this issue. Also don’t forget to tell Google (via Webmaster Tools) how you want your site to be indexed, like or (example). Also if you are accepting guest posts then check whether they are genuine or copied posts.

6. Don’t create Pages with Malicious Behavior

Malicious Behavior in the sense, it could include phishing or installing viruses (check Symptoms of Virus), trojans, or other badware which potentially harms search engines and your visitor’s computer. Google hates it and penalizes it without further action. Suppose if you have a page with pop ups and scripts that could install any harmful software with or without permission into your visitor’s computer, then that could be a bad strategy and you should delete those pages before Google does something to your site.

7. Don’t Use Doorway Pages To Impress Search Engines

Some webmasters create poor quality pages for targeting specific keyword or phrase. They are often called as “Doorway Pages”. Normally such pages frustrate users and also funnels them to a single destination using cloaking or some other black hat SEO techniques. It violates Webmaster Guidelines. Doorway pages normally have Auto-generated content or scrapped content and are not essential for any kind of users.

8. Avoid Affiliate Marketing Until You Have Good Content

They also want your site to have good and original content if you want to participate in Affiliate Marketing. Your blog should not have scrap content and also auto-generated content (which auto blogs normally does).

9. Avoid Black Hat Link Building Techniques

This Google Penguin update is mostly targeted at Webspam, so that they can reward high quality websites. So I guess they’ll be penalizing links and sites which affects or differs from the context of the main page. So before you build links for your blog, check the quality of the link partners. Earlier Google penalized blog networks and gave a penalty to non-contextual backlinks, so you need to be very careful about link building. Don’t forget your Article Linking Strategy should not distract readers. Penguin will affect your Backlinking Strategy if you are not playing it well. You should also consider Organic Link Building, it will help you get wider search engine exposure and drive targeted traffic to your business. An organic link is a link from someone else’s site with or without an explicit agreement to exchange links.

10. Avoid Buying/Using Cheap SEO Services

Bad and Cheap SEO services normally give you black hat search engine optimization for your site which is against Google’s Policy for better results. They will have poor link building services and it will result in excess backlinks. Usually they’ll have packages which includes excess do-follow links, Wikipedia links, .edu backlinks, etc for less price. But the results are not worth it. To be frank, you don’t need to rely on such SEO services if you can manage some time and apply basic SEO tips. If you end up with bad SEO Mistakes then it is hard to recover.

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Thank you for all the information! It was very helpful to actually get what the Google Penguin actually is. I will recommend this page to my fellow business owners. I know some of them were affected by the update.

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